Summer Olympics was broadcast for the first time in 1936, held in Berlin in the first game on TV, even though the local audience only. In the Olympics for the first time in 1956 Winter Olympics rights in the U.S. via television, right after the broadcast the Winter Olympics for the first time sales of network radio career, paid CBS $ 394,000, and the European Broadcasting Union (EBU) allocation of $ 660,000 USD.
After the Olympics, I discovered that many decades of the Cold War, one of the ideological fronts. Chalk it seemed like a great power in the political gains of the International Olympic Committee would like to take this interest in broadcast media. The sale of television rights, and IOC Olympic Games to increase exposure and generate more interest, which in turn creates more publicity on television to appeal. This session and the rising cost of the International Olympic Committee to have these rights. For example, CBS paid $ 3750000, and rights for the Olympics 1998 in Nagano, NBC spent $ 350 million for all rights to broadcast the Olympic Games 2000 to 2012. The audience for Olympic Games was growing audience of 1960 so that the language of the End of the World.
The use Satellite TV for around the world in 1964 and the introduction of color in the televisions 1968 Mexico City Games in 1968 a global audience of 600 million Euros, when playing in Los Angeles in 1984, is increasing to 900 million viewers, numbers INCREASED to 3.5 Six of the 1992 Olympic in Barcelona. But in the Olympic 2000 in Sydney, NBC pulled the lowest RATING Olympic Sport for the Cool Season, begins IN the Summer of 1968. Created husband is due to the matter of prayer: Date Value, INCREASED over the ropes language of river discharge, the second is to show Internet pages, and I see the decision in Real TIME. Television companies are still relying on tape delay in the content, which becomes obsolete in the information age. Lower ratings mean that the television studios had to give up free time advertising. With a dry, high costs charged to broadcast the games, additional pressure on the Internet and increased competition from cable television lobby calls for concessions from the IOC to raise revolting.
MOK responded by making several changes to the Olympic program. At the Summer Olympic Games gymnastics competition was expanded from seven to nine nights, and the Champions Gala was added to attract more interes.MOK also expanded swimming and diving programs, such as popular sports with a broad base of viewers. Finally, the American television lobby was able to dictate when certain events were held, so that they could live in prime time in the United States. As a result of these efforts has been mixed: The ratings in the 2006 Winter Games held in Turin, Italy, were significantly lower than for the Games in 2002, while there was a sharp increase in viewership for the 2008 Summer Olympics, staged in Beijing.